Ted Lapidus Pour Lui Eau de Toilette

This concept takes its inspiration from the brand’s prime identity – the TL logo, in which the letters T and L combine simply and naturally with a suggestion of sensuality…when luxury is expressed through simplicity. The bottle is created with elegance and modernity. The cap is practical and reinforces the logo by using the letter T for TED. The box echoes the aesthetic of the glass bottle and the T-shaped cap.